The concept of Ubuntu dictates that umuntu ngumutu ngabantu. Motho ke motho ka batho. This concept subscribes to the processualism of ubuntu. In the African…
In light of the immense impact that COVID-19 has had on the people of Dobsonville, the country’s economy, and our collective spirit as a nation; Dobsonville Mall embarked on a campaign that would invite its shoppers and tenants to stand together as one in the fight against the virus’s spread, as well as in an effort to uplift and support all fellow South Africans.
The “United We Shall Stand” campaign was inspired by the last verse of the South African national anthem and revolves around the community as a whole; not merely aiming to increase sales in this time of economic adversity. This campaign was the mall’s way of showing solidarity to all fellow South Africans, from all walks of life.
Dobsonville Mall collected and distributed donations to organisations like old age homes and children’s homes at the beginning of the lockdown, but realised there was a need to reach out to individual families that continuously support the mall.
Shoppers were encouraged to write their needs (or the needs of those they care for) on a sticky note. They would then paste their needs on a large South African flag placed near Shoprite inside the mall. Shoppers whose needs could be fulfilled during that month were contacted and helped. A total of 10 (ten) families have been helped thus far with food parcel donations, and the mall endeavours to help many more in the coming months.
Another aspect to the “United We Shall Stand” campaign involves a social media initiative whereby local heroes in the community could be nominated and rewarded. Followers of the mall’s Facebook page commented on a post, nominating anyone who made a positive impact in their community. Their local hero could walk away with a R500 shopping voucher and the person who nominated them would also receive a R250 voucher just for participating. This campaign is still ongoing until December 2020.
Dobsonville Mall reminds its community that we truly are in this together; and it’s only through working together as a united force that we will overcome this period of hardship.
Soweto Sunrise News.