The concept of Ubuntu dictates that umuntu ngumutu ngabantu. Motho ke motho ka batho. This concept subscribes to the processualism of ubuntu. In the African…
The soaring unemployment rate has increased to over 30% putting millions of men in the very hard position of trying to provide for themselves or their families with no means of doing so. Statistics SA shows that there are more than 9 million men over the age of 20 in South-Africa that do not have a matric qualification.
According to Carling Black label Brand Director, Arne Rust, the brand will be partnering with College-SA, an outstanding adult distance learning organization, that will help put 32 South-African men of different ages, from all over South-Africa, from different walks of life, through matric. “At Carling Black Label, we exist to reward and recognize the champion within and we believe that we as South-African have gold inside. Gold that needs to be refined through hard work and perseverance. We have therefore, initiated a new way to empower and support champion men in achieving their dreams “, added Rust.
The initiative was launched at Mary Fitzgerald Square in Newtown Johannesburg on Thursday, 12 November one week after the matric class of 2020 started writing their exams. The event brought media to create awareness about the campaign and the problem it is looking to address. At the launch Carling Black Label put down an empty desk each representing 10 000 men without matric, this field of 9 48 empty desks was aimed at shining a light on the challenge that adult education poses for the men of South Africa.
After the launch Carling Black Label will be donating the desks to the Utolo Education trust to be distributed to places of learning that don’t have the infrastructure that they need. The launch was led by three campaign advocates to inspire men around the country to complete their studies. The renowned saxophonist and South-African music legend Sipho ‘Hotstix’ Mabuse, spoke as a role model who obtained his matric qualification at the age of 60 and will be inspiring champion men to realize that it is never too late to take charge of your future.
Phumudzo Manenzhe, the former Orlando Pirates striker obtained his diploma after playing professional football, Manenzhe discussed how important finishing school was to his father when he was growing up and how his success after football is largely due to his continuous focus on bettering himself through education.
As a brand that constantly looks for innovative ways to inspire and recognize the champion in our consumers, Carling Black Label will continue assisting, upskilling and rewarding men who are determined to reach for the gold within and uplift their communities.
Soweto Sunrise News