R1m Profitability Beauty Challenge

The race is on for Soweto entrepreneurs with interest in the beauty industry. Havillah Beauty, one of the well known and popular brands in cosmetics has launched a recruitment drive for more independent agents in Soweto for its beauty products of Make-up, Skin Care, Nails, Hair pieces and Eye lashes.

With the rising unemployment and tough business operations this challenge could be an opportunity for entrepreneurship or diversification. According to Mabel Ledwaba, founder of Havillah, the current challenge targets to sell 5 000 pairs make-up foundation and powder to Make-upreneurs in Soweto to promote and encourage economic freedom. During this promotion Soweto Make-upreneurs can purchase each make-up foundation pair package from R230 discounted from the normal price in excess of R300 per pair.

Havillah, since its inception 11 years ago has reportedly proven to be one of the fastest growing brands in its industry with various stores in South Africa and over 3000 independent agents nationally and internationally across the African continent, in countries such as Nigeria, Democratic Republic of Congo, Botswana, Zimbabwe and Malawi. Through its growth trajectory Mbali Dlamini, also called Lady Mbals states that “Havillah is succesfully competing with the likes of Kryolan, one of the popular make-up brands in modeling and the entertainment sphere. Lady Mbals is national ambassador of Havillah. The brand caters for all ethnicities in South Africa in particular, the 18 African skin shades that are often underserviced by other cosmetics brands.
More information may be found on; www.havillahbeauty.co.za, WhatsApp 061 912 9697.

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